SM: The SM stands for Service Mark and may be used when the prospective mark is tethered to a service (accounting, bookkeeping, legal services, personal training services etc.), rather than a good (clothing). Critically, use of the TM does not by any stretch of the imagination confer trademark rights and cannot guarantee that the mark will be protected under trademark law. Indeed, the TM makes absolutely no claim to the registration status of the mark with the USPTO but still serves the important purpose of notifying competitors that the mark is at least used in consideration with the desired goods. An individual need not actually have a registered trademark with the USPTO in order to put the TM symbol adjacent to the mark itself. TM: The TM stands for Trademark and may be used when the prospective mark is tethered to a good (books, clothing, rugs etc.).
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